London Montage

Stop Press! A Taster of a Recent Event

Lucy Brazier, Publisher and Editor of Executive Secretary provided a fascinating insight through ‘Stop Press’ into getting Public Relations into a publication. At the inception of Executive Secretary, Lucy had asked those in the admin professions what they wanted from such a magazine and took into account the valuable and informative feedback in publishing this magazine.

During her research she explored what was offered by competitors as well as carrying out her own extensive networking. In today’s business marketing is ‘free’ through the medium of social networking sites which opens up many opportunities and reaches far wider audiences than were ever possible previously.

Executive Secretary recently celebrated its first year of production and is an excellent quality magazine free – from adverts and with a great editorial team. London PA Network are delighted that we are able to bring our members an electronic copy six times a year as part of their membership package.

My thanks go to Lucy for an informative and interesting event. I have only touched the surface in this note. With 24 years’ experience starting with a local newspaper and working her way up to Publishing Director for Wilmington plc there is plenty more personal know-how in the field for Lucy to share with our membership.

Anne Marks